Auto show season is upon us once more, and Nissan is stretching its influence all across the world—not just in North America. For example, Nissan recently debuted a new vehicle at the Sao Paulo International Auto Show. The Nissan Kicks Concept was actually designed to specifically reflect the lives and spirit of the people of Brazil, so Sao Paulo was the perfect spot for the car to be unveiled.
“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department. The Concept vehicle sought inspiration from the contrasting color schemes in Brazil—cool, metallic urban tones in Sao Paulo and vibrant color in Rio.
The new Concept might have been designed in Brazil, but that doesn’t mean it’s only meant for Brazil, as Taro Ueda, Vice President of Nissan Design America, noted. “It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs,” said Ueda. Here at Bates Nissan, we’re looking forward to seeing how the Concept and its design principles make their way into vehicles in our showrooms—and we’re sure you are too! So come see us today.