Nissan GT-R LM Nismo Debuts in Super Bowl Ad

Nissan used its heartwarming With Dad ad to debut the GT-R LM Nismo, its long-awaited racer designed for the 24 Hours of Le Mans.

It’s been 16 years since Nissan has competed in the top tier of the prestigious race, but now it’s back. The GT-R LM Nismo was created by a team of experts from around the world and boasts a 3.0-liter twin-turbocharged V6 engine that sits in the front of the front-wheel-drive car, while hybrid power is derived from the front driveline to boost acceleration.

The LM P1 car belongs to a category that features some of the most extreme sports cars in racing today. Its performance at Le Mans could go a long way toward not only solidifying the automaker’s excellence in hybrid power but also in developing new, innovative technologies that can be applied to the very kind of production vehicles we see every day at Bates Nissan.

The Nissan GT-R LM Nismo will be the centerpiece of a Nismo display at the upcoming Chicago Auto Show, alongside the GT-R Nismo, 370Z Nismo, JUKE Nismo, and several other Nismo models and concepts.

Check out a Nissan GT-R for yourself at Bates Nissan!

Nissan ZEOD RC Houses Revolutionary—and Revolutionarily Small—Engine

The Nissan ZEOD RC, the ultimate in streamlined, efficient, yet lethally dangerous race cars, will show up at Le Mans this year in June with some very special and innovative improvements. Not only will the ZEOD RC record the first-ever electric power-only lap at the Circuit de la Sarthe, it will also house an incredible new engine—Nissan’s unique and exclusive DIG-T R.

What makes the DIG-T R so amazing? It all starts with its size. The new engine is less than 20 inches tall and 8 inches wide—small enough to easily fit inside a duffel bag or be carried comfortably by a single person’s two hands. Well, maybe not comfortably—the DIG-T R still weighs 88 pounds, but that’s a drop in the bucket when it comes to the typical engine size.

However, miniaturization by itself doesn’t make this new engine all that great—it’s only when you realize just how powerful this tiny ball of energy is that you truly realize how great Nissan’s newest invention is. The compact engine wrenches over 400 horsepower out of that relatively small rectangle, giving the ZEOD RC a better power-to-weight ratio than most Formula 1 cars.

According to Darren Cox, the director of Global Motorsport for Nissan, hinted that the DIG-T R is only the beginning. “We’re aiming to maintain our position as industry leaders in focusing on downsizing. Lessons learned from the development of the engine will be seen in Nissan road cars of the future,” Cox said in a statement. This focus on efficiency continues to drive Nissan. Cox continued, “Our aim is to set new standards in efficiency in regards to every aspect of the car: powertrain, aerodynamics and handling.”

The DIG-T R may be exclusive to race cars now, but here at Bates Nissan we’re excited to see how the brand eventually includes this compact engine technology in future production vehicles.