Nissan hits Production Milestone at Mexican Assembly Plant

Nissan Sentra

Nissan production is healthier than ever right now—and, in fact, the brand’s Mexican assembly plant in Aguascalientes recently hit a production milestone of 200,000 vehicles. The A2 manufacturing complex recently shipped a Nissan Sentra SR to Chicago—the 200,000th vehicle to roll off the line. There’s actually two plants in the complex, and each of them can produce a Sentra in under a minute.

With that sort of efficiency and production, it’s no wonder that the Aguascalientes plant posts such impressive numbers now. It’s also a subset of Nissan’s overall production health right now. “Nissan Mexicana is considered the benchmark for the brand in the world,” Airton Cousseau, head of Nissan’s Mexican operations, said. “It’s No. 1 in production [in Mexico] and the first in exports, more than in Japan.”

In fact, the brand hopes to make up to 1 million vehicles per year in Mexico once 2017 rolls around. Fortunately, much of that production feeds into the American market, so come see us at Bates Nissan today to learn more about all these great vehicles!

2016 Nissan GT-R 45th Anniversary Gold Edition Celebrates Brand Milestone

2016 Nissan GT-R 45th Anniversary Gold Edition

If you are looking for a vehicle that has a bit of flash and a lot of speed, look no more—Bates Nissan can get the perfect vehicle for you! The 2016 Nissan GT-R 45th Anniversary Gold Edition combines the power of the legendary supercar with a brand-new golden paint color that highlights just how precious of a vehicle the GT-R is.

The 45th anniversary vehicle takes the original GT-R’s premium level and adds a big boost of luxury to the already luxurious vehicle. This new, golden shade, which is called Silica Brass, easily turns heads left and right. Even the vehicle’s VIN plates are a similar hue! The 2016 Nissan GT-R 45th Anniversary Gold Edition also has a commemorative plaque located on the center console, in case you ever forget that you’re driving a gold-colored car while driving.

Nissan is only selling 30 of these golden cars in the United States market, so if you’re interested, you need to get your order in soon. Because the color is so precious—it is based on a precious metal, after all—Nissan is adding an additional $1,000 charge to the Premium trim level’s $101,770 sticker price. For more information on the special edition supercar, contact Bates Nissan today.

Award-Winning 2015 Rogue Handling: Best in Safety and Performance

Rogue

The new Nissan Rogue was recently named to Kelley Blue Book’s (KBB) “10 Best AWD Vehicles under $25,000.” Featuring available third row seating, the latest driver assist technologies, and incredible performance, it’s easy to see why the Rogue was named among the best cars on the market.

According to Nissan, the 2015 Rogue handling is one of the major features KBB editors were most impressed with. Aside from state-of-the-art AWD, the new model also has Advanced Ride Control, Active Trace Control, and Active Engine braking among other things.

“Featuring Advanced Ride Control, Active Trace Control, and Active Engine Braking among many other features, with a premium look and feel, Rogue is a solid entry in the marketplace. We are ecstatic that the Rogue has been recognized by Kelley Blue Book,” said Dan Mohnke, Nissan Chief Marketing Manager.

The Rogue also comes with premium seating and extra cargo room. EZ Flex Seating helps drivers and passengers stay comfortable – something you might not realize is important until you have it. All things considered, it’s no wonder KBB chose the Rogue as a top pick.

Mass Market Nissan V2G System in Production

EV

For many consumers, one of the biggest problems holding them back from purchasing an electric vehicle or a plug-in hybrid electric vehicle is having to find a charging station away from the home.

One solution to this issue is vehicle-to-grid (V2G) systems, which is a feature that allows electric cars to work with a power grid to send electricity from the power lines to the car, and back, if desired.

According to a recent statement, Nissan is teaming up with Endesa in Madrid, Spain to develop the first ever “mass market” V2G system, which could absolutely change the future of electric vehicles.

Their plan is for electric car owners to be able to use the V2G system during low-demand charge periods, when costs are lower, and also to be able to store that cheaper charge for another time.

It’s no surprise that Nissan, who leads the automotive industry in electric vehicles, is championing this pursuit. What do you think about the Nissan V2G system? Let us know your thoughts in the comments.

No Question about the Nissan Sentra’s Safety

The 2015 Nissan Sentra has earned the Insurance Institute for Highway Safety’s Top Safety Pick Award, thanks to a number of structural improvements made this year along with a robust suite of advanced safety features.

IIHS’s Top Safety Pick Award recognizes vehicles that do exceptionally well in the moderate overlap front, roof strength, side, and head restraint tests. It also requires that the vehicle earn a “Good” or “Acceptable” rating in the small overlap frontal test. The Nissan Sentra earned the best-possible score of “Good” on all five tests.

Nissan has modified the Sentra’s front structure, including the A-pillar and doorsill, helping the compact car to achieve its “Good” rating in the new and difficult small overlap frontal test. In addition, standard features include Nissan’s Advanced Air Bag System, Anti-lock Braking System, Brake force Distribution and Brake Assist, front and rear crumple zones, energy absorbing steering column, among others.

“Nissan is committed to safety and innovation, and Nissan is proud to achieve the IIHS Top Safety Pick rating for the 2015 Sentra,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America in a statement. “As a compact sedan, Sentra is a critically important vehicle in Nissan’s lineup and with its standard safety features we’re bringing a high level of safety and security to a growing consumer segment.”

Here at Bates Nissan, we think the Nissan Sentra’s safety scores are a testament to Nissan’s continued commitment to building safe vehicles. Stop by today to learn more about the incredibly safe Nissan Sentra!

Nissan Pathfinder One of the 15 Best Family Cars for 2015

Nissan Pathfinder

When it comes to our families, we want to give them the best, right? Well, look no further. The 2015 Nissan Pathfinder has been named one of the 15 Best Family Cars for 2015 by trusted automotive resource Kelley Blue Book®.

Factors such as comfort and driving, safety, child seating, cargo space, back seat entertainment, and additional amenities were considered in determining the award winners.

The Pathfinder, one of just two mid-size SUVs to make the top 15 list, was praised for its roominess, ease of access, efficiency, power, and additional convenient features.

“Completely redesigned just two years ago, 2015 Pathfinder retains its core values of fun, utility and fresh style while also adding a number of exciting enhancements beneficial for the whole family,” said Dan Mohnke, vice president, Nissan chief marketing manager & marketing operations. “With plenty of cargo space and interior room, and a smooth ride with solid handling, the 2015 Pathfinder is a classic ‘family-first’ vehicle, and we’re elated to once again be included among Kelley Blue Book’s Best Family Cars.”

This is the second year in a row the Pathfinder has made the list of the industry’s best family vehicles. If you are still wondering why, please stop by Bates Nissan. We would love to show you.

To the Outer Limits and Beyond: The Glow-in-The-Dark Nissan Leaf

Nissan LEAF

If only Mulder and Scully could see this – a glowing leaf is out there!

In a revelation sure to impress the X-files detectives themselves, Nissan disclosed its newest exciting innovation; the glow-in-the-dark Nissan Leaf. While third party manufacturers have produced luminous paints and car wraps, Nissan is the first car company to fabricate an actual incandescent vehicle.

In an effort to symbolize the Leaf’s energy-converting EV capabilities, Nissan partnered with Hamish Scott, the inventor of glow-in-dark pavement, to create the glowing paint – fittingly – named Starpath. Comprised of a secret formula of organic materials and the biologically inert chemical Strontium Aluminate, the paint is able to absorb the ultraviolet energy from the sun during the day and convert it to light that shines 8-10 hours during the night. If commercially made, the glow-paint could last for up to 25 years.

While this illuminating paint is not –yet- available to the public, stay tuned to Bates Nissan for Starpath updates, and be sure to come visit us to see all of the newest –out there – innovations that Nissan has to offer!

Nissan Customer Loyalty Booms Thanks to the New LEAF

nissan leaf

The Nissan LEAF was recently named one of the most popular cars on the road based on customer loyalty. During the annual IHS Automotive Loyalty Awards, the LEAF took home the award for best Non-Luxury Traditional Compact Car. Considering it was the only plug-in nominated, the fact that it won says a lot about its incredible performance and quality.

According to Nissan, the new LEAF is selling like crazy, beating all of its previous sales records in 2014. This plug-in features seating for five, 114 MPGe, and a range of 84 miles. The LEAF truly is one of the best alternative-energy models on the market.

“Since entering the market in 2010, the Nissan LEAF has steadily gained supporters throughout the U.S.,” said Toby Perry, director of marketing for Nissan LEAF. “While the majority of original buyers were electric vehicle enthusiasts, we’re now seeing more and more ‘regular’ car buyers fall in love with LEAF.”

Nissan customer loyalty is so impressive because of the high-degree of quality that comes standard with every model. Not only is the LEAF an affordable car, but engineers have consistently pushed the envelope on the design. That’s one major reason more drivers than ever are switching to the all-electric model.

Find out why everyone loves the Nissan LEAF!  Come on in to Bates Nissan to check out a Nissan LEAF for yourself.

Nissan Super Bowl Ad Celebrates Dads

For the first time in 18 years, Nissan will return to the Super Bowl with an ad aimed at dads. Unlike most teaser ads, Nissan won’t reveal any part of the actual commercial to be aired on game day. Instead, the automaker has enlisted a series of YouTube stars to take on the #withdad theme.

The individual YouTube content creators chosen by Nissan have large followings, and were each asked to create short online teaser films using their individual styles and voices, but were asked to follow the same theme: how dads make families more fun.

“After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year.  Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. in a statement.

The videos are being released on each individual creator’s YouTube page in anticipation of Nissan’s Super Bowl Ad, which will be aired during the big game. The teaser videos are also fed through the #withdad page on the Nissan YouTube channel and at www.withdad.com.

Here at Bates Nissan, the crazy plastic ball prank video is our favorite (so far). You know, the one where the dad fills the entire first floor with thousands of plastic balls? It’s pretty much every kid (and dad’s) dream come true. If you haven’t seen it, check it out! Tell us in the comments – which video do you love?

New Diesel Engine Makes New Nissan Pickup a Winner

There’s a new Nissan pickup truck in town—well, technically only if that town is Detroit or Los Angeles, but no matter. The point is that this new version of the Titan, officially called the Nissan Titan XD, has what it takes to mark a big impact in the crowded full-size truck market. The credit for the truck’s improvement can be credited to one specific area—the car’s improved powertrain.

This new generation of the Titan is powered by a 5.0L Cummins diesel engine, a V8 beast that gives drivers the most in terms of both performance and efficiency on the new truck market. Nissan is hoping that this new Titan, complete with a diesel engine, will improve the sales efforts for the brand here in America. The Titan, which has been sporting a bright yellow exterior on display the North American International Auto Show, is fully redesigned, so it’s not just the engine that is improved.

The new truck also features LED headlights and taillights, heated and cooled front seats, and even a special new bird’s eye view camera. The camera makes it easier to park, see clearly behind you, and much more. Come see us here at Bates Nissan to learn more about the all-new Nissan Titan XD and its brand new diesel engine!