For the first time in 18 years, Nissan will return to the Super Bowl with an ad aimed at dads. Unlike most teaser ads, Nissan won’t reveal any part of the actual commercial to be aired on game day. Instead, the automaker has enlisted a series of YouTube stars to take on the #withdad theme.
The individual YouTube content creators chosen by Nissan have large followings, and were each asked to create short online teaser films using their individual styles and voices, but were asked to follow the same theme: how dads make families more fun.
“After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year. Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. in a statement.
The videos are being released on each individual creator’s YouTube page in anticipation of Nissan’s Super Bowl Ad, which will be aired during the big game. The teaser videos are also fed through the #withdad page on the Nissan YouTube channel and at www.withdad.com.
Here at Bates Nissan, the crazy plastic ball prank video is our favorite (so far). You know, the one where the dad fills the entire first floor with thousands of plastic balls? It’s pretty much every kid (and dad’s) dream come true. If you haven’t seen it, check it out! Tell us in the comments – which video do you love?