You might not be aware of this, but one of the lesser known meanings of the word “rogue” is a “dangerous solitary animal.” While Nissan might want you to perceive their Rogue as an elegant creature with the grace and aggressiveness of a big cat, they certainly don’t want their car to be “dangerous.” No worries there! The Insurance Institute for Highway Safety (IIHS) recently rated the Rogue as a Top Safety Pick+, the highest rating given out by the authoritative institution.
“Nissan has a long-standing commitment to safety and innovation, and this IIHS rating is a very important milestone for the all-new 2014 Rogue,” said Fred Diaz, senior vice president, Sales & Marketing, Parts & Service, for Nissan North America, in a press release. “Rogue is the second best-selling vehicle in Nissan’s lineup, and with its standard and available safety features, we’re bringing a new level of affordable technologies and innovations to a growing segment looking for fresh ideas.”
The Rogue achieved the Top Safety Pick+ rating despite the increasingly stringent criteria set up by the IIHS, making the award even more impressive. The SUV takes advantage of features like the Advanced Air Bag System and Active Ride Control to grant you perfect peace of mind behind the wheel. Come see us at Bates Nissan today and test drive the Rogue for yourself!
The 2014 Nissan Rogue leads Nissan’s February sales with a record 17,197 units sold nationwide.
We know it seems like this winter will never end (though, if you hang on for just a bit longer, we’re pretty sure that spring is right around the corner). February was another long, cold, snowy month for most of the country and, like January, it stalled much of the auto industry and deflated expectations across the board. Well, for most of the auto industry that is. Nissan rose above the rest and was one of the few automakers with positive sales numbers in the month of February.
Not only was Nissan in rare enough company by posting the greatest year-over-year gain in February, but they also managed a record-setting month with 105,631 vehicles sold. This marks a 16.7 percent increase over last February and was also good for the 11th monthly record set by the brand in the past 12 months.
Leading the Nissan sales was the redesigned Rogue crossover, which also set a February record with 17,197 units sold nationwide—a jump of 72.6 percent. Another record-setter was the zero-emissions Nissan LEAF, which had an increase of 118.2 percent with 1,425 sold.
Hopefully we have finally seen an end to the cold. Want to get a jump start on your spring? Head over to Bates Nissan and warm yourself up with a brand new Nissan.
The 2014 Nissan Rogue at the Chicago Auto Show. Photo contributed by The News Wheel
The all-new 2014 Nissan Rogue has proven to be a massive success for the Nissan brand. In just its first full month at dealerships, sales of the Rogue were up 27.8 percent, but Nissan is receiving more than just sales recognition for its redesigned SUV.
Kelley Blue Book (KBB.com) recently named the 2014 Nissan Rogue to its list of the “10 Best SUVs Under $25,000.” KBB.com pointed to the Rogue’s sleek, redesigned exterior styling, and its best-in-class highway fuel economy for its place on the list.
The distinction from KBB.com affirms Nissan’s efforts in creating a practical, affordable and all-around appealing vehicle in the 2014 Rogue.
“The all-new Nissan Rogue was designed to offer customers an excellent value, while still providing drivers with unparalleled style, technology, drivability and function,” said Dan Mohnke, vice president, Nissan Chief Marketing Manager & Marketing Operations, in a press release.
“Earning a place on KBB.com’s list of 10 Best SUVs under $25,000 helps to reaffirm our vision for this vehicle as well as its place in an extremely competitive segment.”
To learn more about the all-new 2014 Nissan Rogue, visit us today at Bates Nissan!
2014 Nissan Rogue
Meet “The Detour,” a crazy-fun virtual driving adventure that Nissan has launched to bring attention to the all-new 2014 Nissan Rogue compact SUV, which is just now rolling in to the dealership and rolling out to consumers nationwide.
“The Detour” featuring the 2014 Nissan Rogue
Using an amalgamation of technologies such as Google® Street View, Google® Maps, and Google® Satellite API combined with Hollywood-style digital effects and a soundtrack from recording artist M.I.A., Nissan’s lead digital agency—Critical Mass—has created an interactive, custom test drive experience that anyone in the world can enjoy.
Just enter your address and where you would like to go, and watch as Nissan takes you on a trip in the all-new 2014 Rogue through the streets you know and love while simultaneously showing off some of the vehicle’s cool features.
“The new Rogue is off to an amazing start since it was introduced last fall and we expect The Detour to direct a lot of traffic from the website straight to local Nissan dealerships,” said Jon Brancheau, vice president of Nissan Marketing Communications & Media.
We hope so too! See you soon at Bates Nissan!