For the first time in 18 years, Nissan will return to the Super Bowl with an ad aimed at dads. Unlike most teaser ads, Nissan won’t reveal any part of the actual commercial to be aired on game day. Instead, the automaker has enlisted a series of YouTube stars to take on the #withdad theme.
The individual YouTube content creators chosen by Nissan have large followings, and were each asked to create short online teaser films using their individual styles and voices, but were asked to follow the same theme: how dads make families more fun.
“After nearly a two-decade absence from the Super Bowl as an advertiser, we want to maintain the excitement and anticipation of game day. With so many commercials airing before the big game, I fundamentally believe it takes away much of the magic of showing the commercial on the biggest stage of the year. Prior to the Super Bowl, we do however want to build suspense around our story, while provoking a social conversation around the overarching theme. Our highly creative YouTube content creators help us do just that as we get ready to share our spot with America on Super Bowl Sunday,” said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S., Nissan North America, Inc. in a statement.
The videos are being released on each individual creator’s YouTube page in anticipation of Nissan’s Super Bowl Ad, which will be aired during the big game. The teaser videos are also fed through the #withdad page on the Nissan YouTube channel and at www.withdad.com.
Here at Bates Nissan, the crazy plastic ball prank video is our favorite (so far). You know, the one where the dad fills the entire first floor with thousands of plastic balls? It’s pretty much every kid (and dad’s) dream come true. If you haven’t seen it, check it out! Tell us in the comments – which video do you love?
One small step for mankind has turned into one giant leap for automotive technology. The leap is only broadened by the announcement of a Nissan-NASA partnership. Nissan and NASA share similar interests.
NASA wants an autonomous vehicle to roam across other planets without getting stuck or requiring human assistance. Nissan wants its first autonomous vehicles on the market by 2020. The five year research and development partnership will focus on developing self-driving technology both on Earth and other planets.
This is not the first partnership between NASA and Nissan. In 2005 the two partnered up to develop comfortable and safe car seats. Like Nissan, NASA hopes to send its next rover to Mars in 2020. By the end of 2015, the first zero-emission autonomous vehicle should be available for testing.
There’s a new Nissan pickup truck in town—well, technically only if that town is Detroit or Los Angeles, but no matter. The point is that this new version of the Titan, officially called the Nissan Titan XD, has what it takes to mark a big impact in the crowded full-size truck market. The credit for the truck’s improvement can be credited to one specific area—the car’s improved powertrain.
This new generation of the Titan is powered by a 5.0L Cummins diesel engine, a V8 beast that gives drivers the most in terms of both performance and efficiency on the new truck market. Nissan is hoping that this new Titan, complete with a diesel engine, will improve the sales efforts for the brand here in America. The Titan, which has been sporting a bright yellow exterior on display the North American International Auto Show, is fully redesigned, so it’s not just the engine that is improved.
The new truck also features LED headlights and taillights, heated and cooled front seats, and even a special new bird’s eye view camera. The camera makes it easier to park, see clearly behind you, and much more. Come see us here at Bates Nissan to learn more about the all-new Nissan Titan XD and its brand new diesel engine!
It looks like more people are going green than ever before—and they are choosing the all-electric Nissan LEAF to do so. The LEAF plug-in electric car is already considered the best-selling electric car in the world, and now it has yet another accolade to add to its list. Nissan recently announced that the tiny, eco-friendly car has officially set a new U.S. electric car sales record in 2014.
The Nissan LEAF sold a total of 30,200 units in 2014 alone. This amazing number was helped by the LEAF’s impressive December sales, during which it sold 3,102 units total. The record-breaking year has brought the total LEAF sales in the U.S. to 72,322 units since the car’s introduction in December of 2010, making the Nissan electric car one of three plug-in cars that have sold more than 1,000 units in the U.S. in a month.
For such a tiny car, the Nissan LEAF has sure made a ginormous impression. As you start to notice more and more electric vehicles hitting the streets, maybe you should consider joining the green revolution as well! Make sure you stop in to Bates Nissan soon to see the amazing all-electric Nissan LEAF and other eco-friendly vehicle options we have to offer!
Having your dreams go from virtual-to-reality is what the Nissan GT Academy is all about. And, for Wisconsin native Nic Hamman his dreams of becoming a professional racer have come true.
He was the GT Academy Season 4 Champion and dominated the competition right from the start. In the first episode, the 12 competitors were put through an intense physical race, and Hamman finished long before any of the other racers. From there, Hamman’s performance never waned.
In the season finale, Hamman raced against the remaining three other contestants in an eight-lap race. He finished a full eight seconds ahead of the pack.
“It takes a lot of money to do any kind of professional racing,” said Hamman, in a statement. “What GT Academy and Nissan have done is give someone a shot at racing top-notch racing cars with professional mechanics and pit support without the financial windfall that kind of thing requires. I am so grateful to be able to do this, and I can’t wait to get to my first professional race in January.”
Hamman grew up with a love of motorsports and spent much of his childhood racing go karts and even won his fair share of races and local karting titles.
Here at Bates Nissan, we are excited to see how Hamman will perform as a professional Nissan racer. He will be racing with previous GT Academy winners in the Dubai 24 Hours on January 8-10.
It looks like 2014 was the year because 2014 marked the 45th anniversary of the launch of the original Skyline GT-R! Nissan plans to celebrate in a big way. Nissan is commemorating both that milestone and the launch of the all-new 2015 GT-R by releasing a super limited edition 45th Anniversary Nissan GT-R.
The good news: this beauty will offer everything that we here at Bates Nissan adore about the Nissan GT-R—most particularly the knock-you-off-your-socks 545 horsepower—in addition to unique touches that include a Silica Brass paint scheme that echoes the original R34 Skyline GT-R M-Spec, as well as the sleek exclusive GT-R badging.
The bad news: Nissan is only making 45 of these bad boys… And they are all being sold in Japan.
Fortunately, you won’t need to travel across the Pacific to get your hands on a brand new 2015 Nissan GT-R. We have one in stock here at Bates Nissan that is absolutely begging to be driven. If your New Year’s resolution consists of getting a new car and not settling for anything less than what you deserve, come see why the GT-R is the car you need to be driving in 2015.
Nissan has set an impressive new record in the world of competitive driving during the Nissan 370Z DriftExperience promotion in Dubai. Two Nissan Z cars drifted around the same track at the same time without stopping for an astonishing 17.72 miles, earning Nissan the world’s longest twin vehicle drifting record.
The third time’s the charm for the Nissan Middle East branch that was behind the performance, which now holds the Guinness World Record for twin vehicle drifting after two failed attempts to break the previous all-time score.
The Nissan 370Z DriftExperience program offered driving enthusiasts the opportunity “to learn and perfect the art of drifting,” according to the World Record Academy. Drifting enthusiasts present for the program must have been ecstatic to witness the Nissan Z twin-drifting feat first-hand.
Nissan’s remarkable accomplishments can be found all throughout their catalogue, not just with its high-performance racing vehicles. Head on down to Bates Nissan to check out our available Nissan models today. If you are looking to add some excitement and speed in to your life, be sure ot stop in to Bates Nissan, located in Killeen, Texas. We have plenty of brand-new 370Z‘s in stock and ready to be driven!