In A Clique All Its Own: The Redesigned Nissan Maxima

The word “bold” is often used in automotive marketing campaigns, even when sometimes, it’s not entirely appropriate. But it is awfully difficult to juxtapose the outgoing Nissan Maxima and the incoming Maxima and not think to yourself, “Wow, that’s…bold.”

 

The new Maxima looks overtly stylish, like the kind of vehicle that naturally belongs cutting sleekly through a bustling city at night while dance music plays. On the other hand, it looks like it could be right at home negotiating winding mountain roads. It’s sporty and hip, in other words.

The word “bold” is often used in automotive marketing campaigns, even when sometimes, it’s not entirely appropriate. But it is awfully difficult to juxtapose the outgoing Nissan Maxima and the incoming Maxima and not think to yourself, “Wow, that’s…bold.”

 

The new Maxima looks overtly stylish, like the kind of vehicle that naturally belongs cutting sleekly through a bustling city at night while dance music plays. On the other hand, it looks like it could be right at home negotiating winding mountain roads. It’s sporty and hip, in other words.

 

CarScoops calls the Maxima’s new styling “avant-garde.” They praised its “dramatic at the front end,” which features a “V-shaped grille” and “boomerang headlights.”

 

CarScoops also made some interesting speculations as to the powertrain, saying that there will likely be a 3.5-liter V6 under the hood, with a CVT sending power to the front wheels. The publication also relayed a rumor that the hybrid system currently found in the Nissan Pathfinder may find its way inside the redesigned Nissan Maxima. And that makes what is already a truly bold redesign even more interesting!

 

Come out to Bates Nissan and share your expectations for this bold new offering from Nissan!

Renault-Nissan Alliance Received Top Honors for Support of Action Against Hunger

Renault-Nissan Alliance Supports Action Against Hunger

In an event rallying hundreds of supporters of Action Against Hunger, the Renault-Nissan Alliance received top honors for its significant contributions to the worthy cause.

Action Against Hunger is a non-profit organization committed to fighting childhood malnutrition and creating a world without hunger. The Renault-Nissan Alliance had the opportunity to set up an emergency fund, enabling the organization to rapidly provide relief to those in need.

“The Renault-Nissan Alliance has been a strong advocate of global humanitarian work, which includes everything from supporting victims of the typhoon in the Philippines to providing emergency food assistance to people in East Africa,” said Raymond Debbane, chairman of Action Against Hunger’s Board of Directors. “We honor their commitment to help the most vulnerable communities thrive.”

The event not only gathered supporters to honor generous contributions to the organization’s work, but it also inspired continued efforts on behalf of Action Against Hunger’s mission.

During this past year, the non-profit was able to provide humanitarian aid to those caught in the midst of the Syrian conflict, victims of the typhoon in the Philippines, and people plagued by violence in the Central African Republic.

We at Bates Nissan are proud the Renault-Nissan Alliance is doing its part to give people around the world something most of us take for granted: food. If you would like to get involved, visit the organization’s website for more information or to make a donation to the cause.

Go Bold with Nissan JUKE Color Studio

Nissan JUKE Color Studio

More consumers each year are looking for the best way to personalize their car, sometimes resorting to bumper stickers and antenna do-dads to do just that.  Nissan is upping the ante.  If you buy a 2015 Nissan JUKE, though, you can take personalization to a whole new level. The Japanese carmaker recently announced a brand new way to make your JUKE sports car your own—the Nissan JUKE Color Studio program.

“The Nissan JUKE is all about fun—fun to own, fun to drive, and now fun to make it your own—whether to support your favorite collegiate or professional sports teams, match the look of your surfboard or motorcycle, or just to stand out from the crowd,” said Fred Diaz, senior vice president of Nissan Sales & Marketing and Operations in North America. “It’s the perfect program to launch with the 2015 JUKE, which has a new look and more standard content for the new model year.”

The JUKE Color Studio provides consumers access to twelve Genuine Nissan Accessory items in eight different colors, including front and rear bumper accents, headlight trim rings, side mirror caps, door handle covers, and much more. You can mix and match a variety of colors, including red, yellow, orange, electric blue, black purple, white, matte black, and a Carbon-fiber Look.

Whether you’re looking to support your home team or really just want to make a statement, the new Nissan JUKE Color Studio program is the perfect way to go bold. Make sure you stop in to Bates Nissan today to see just how bold this program can make you!

The 2015 Murano Crossover Design Takes Home the Gold

2015 Nissan Murano

Some of the most remarkable cars at Nissan seem to fly under the radar… until now that is. The 2015 Nissan Murano was recently awarded the “Best of What’s New” award by Popular Science magazine. As one of the exclusive cars to win in the automotive category, it’s a pretty big deal.

According to Nissan, the new model owes its win to the 2015 Murano crossover design. Crossovers represent a group of cars that incorporate a little bit of everything so drivers get exactly what they want. The Murano is no different; when we say you can get everything you want, we mean it.

Fred Diaz, a Senior VP at Nissan, said, “The redesigned Murano is leading the way once again with an incredible balance of style, comfort, innovation and more. With the Murano set to hit dealerships in early December, this award serves as a great vote of confidence that this vehicle is among the best.”

The redesigned Murano features premium styling, inside and out, plenty of room, and comes with an advanced NissanConnectSM. A 3.5-liter DOHC V6 provides performance, yet retains great fuel economy, and the safety features are cutting edge. With Blind Spot Warning, Moving Object Detection, and Forward Collision Warning, it’s one of the safest vehicles on the road.

To check out the award-winning Murano, stop by Bates Nissan today.

Nissan’s Canton Plant Now Supports More Than 6,000 Manufacturing Jobs

2015 Nissan Murano

Nissan opened 1,300 new jobs at its Canton Vehicle Assembly Plant to help support production of the new Murano, including 400 new supplier jobs.

This is the first time Nissan will manufacture a global product at the facility, which already builds eight other vehicles alongside it. The move is part of Nissan’s goal to build where it sells—the current objective is targeting 85% of the vehicles it sells in the United States produced in North America by 2015.

Since its opening in 2003, Nissan has invested nearly $2.8 billion in the Nissan Canton plant and grown it to support more than 6,000 manufacturing jobs. It is currently responsible for the manufacturing of the Altima, Armada, Titan, Frontier, Xterra, and NV, all of which you can find here at Bates Nissan.

“Since I started with Nissan 11 years ago I’ve watched this plant grow, and I’ve had the opportunity to work on some of Nissan’s most popular vehicles,” said Christina Doss, Nissan Canton technician and member of the Murano launch team. “It’s amazing to see how far we’ve come, and now that we’re producing the Murano here, I get to tell friends and family that I work on vehicles that are shipped around the world.”

Nissan to Provide Vehicles to Help in the Fight Against Ebola

First Aid Kit

Nissan, in an effort to help in any way possible, has donated vehicles to be used as ambulances in Liberia to help in the ongoing efforts to combat the rampant spread of the deadly Ebola virus.

As we all know, Liberia has been one of West Africa’s worst-affected countries in the Ebola epidemic. The vehicles, based on the Nissan Patrol SUV, have been specially adapted and equipped with stretchers and first aid kits, and come with sirens and a loudspeaker. The ambulances will be used for urgent rescue missions, and will be provided to the President’s office of Liberia, which will organize their deployment.

The Patrol SUV is ideal for the rugged African terrain, and will have no difficulty reaching even the most remote locations. It offers enough space to comfortably fit a stretcher and medical personnel. Some units are being donated outright, while additional SUVs will be offered at a discount. Nissan is working closely with Liberian officials to determine their needs.

In a recent news release, Nissan commented that “The pledge is a gesture of the heartfelt sympathy of employees of Nissan around the world to those who are affected by the disaster, and their wish for the earliest possible recovery”.

Here at Bates Nissan, our hearts and deepest sympathies go out to all of those who have been affected by this terrible virus, and we stand behind Nissan in their effort to aid in the fight against Ebola.

Nissan Kicks Concept Premieres at Sao Paulo Auto Show

Auto show season is upon us once more, and Nissan is stretching its influence all across the world—not just in North America. For example, Nissan recently debuted a new vehicle at the Sao Paulo International Auto Show. The Nissan Kicks Concept was actually designed to specifically reflect the lives and spirit of the people of Brazil, so Sao Paulo was the perfect spot for the car to be unveiled.

“This concept is a product of global collaboration, but it was inspired by the streets of Brazil and designed for its people,” said Mamoru Aoki, Executive Design Director of Nissan’s Global Design Strategy Department. The Concept vehicle sought inspiration from the contrasting color schemes in Brazil—cool, metallic urban tones in Sao Paulo and vibrant color in Rio.

The new Concept might have been designed in Brazil, but that doesn’t mean it’s only meant for Brazil, as Taro Ueda, Vice President of Nissan Design America, noted. “It’s not only just for the Brazilian market, but we capture the idea of Brazil and then we apply it to our global design improvement, making a stronger design lineup for future Nissan designs,” said Ueda. Here at Bates Nissan, we’re looking forward to seeing how the Concept and its design principles make their way into vehicles in our showrooms—and we’re sure you are too! So come see us today.

Good Housekeeping Magazine Names Nissan LEAF Top Electric Car Pick

2014 Nissan LEAF

Good Housekeeping is known as being the go-to publication for the best consumer products, which is why it comes as no surprise that the magazine found the 2014 Nissan LEAF SL to be their Top Electric Car Pick, using their tried, tested, and trusted testing method. Through a combination of driving range, great value, and segment-exclusive safety technologies, such as the Around View Monitor, the Nissan LEAF has proved, once again, why it is the best-selling electric vehicle in the world and deserving of this new title.

“As more than 64,000 American LEAF owners will tell you, the economics of going electric are simple: Buy a Nissan LEAF and save money by conveniently charging at home instead of paying more at the gas pump,” said Fred Diaz, senior vice president of Nissan Sales & Marketing and Operations in the U.S. “But the real beauty of the Nissan LEAF is that it’s roomy and, best of all, fun to drive, which is why it received this honor from the Good Housekeeping Research Institute.”

Good Housekeeping determined the top picks of its 2014 car review by putting them to the test on the track, suburban roads, and highways. During these evaluations, the researchers tested each car for ergonomics and convenience features. With an EPA-estimated driving range of 84 miles and a MPGe rating of 114 combined, all for the price of about $22,000, it really comes as no surprise that the LEAF has come out on top.

While Bates Nissan doesn’t have the LEAF in stock for your test-driving pleasure, we do offer plenty of other eco-friendly vehicle options to try out. Make sure you stop in to our dealership today and give them a test drive today!

Man Lets His Artist Girlfriend Draw all Over His Nissan Skyline GTR

If something has been drawn or written on your car with a sharpie marker, it’s usually because your own child will soon be getting grounded or your ex really has something to say to you. But this time, it was an act of artistic love.

A man who was living in Japan really wanted a Midnight Purple Nissan GTR, but just couldn’t find the right one. So, he ended up purchasing a 1995 Nissan Skyline GTR in silver. In a post on the NICO Club forum (scroll through pictures), he says it was one of the colors he wanted the least, so he had plans to repaint it.

In the meantime, he got to work making the modifications he wanted, including reducing the weight, getting new wheels, and more. He also decided to let his girlfriend draw over some scratches on the front bumper, and 15 hours later the whole bumper was covered with a fantastic tribal design. So they decided to just do the whole car.

Once the entire car was doodled over, it was covered in several layers of clear coat to keep the design intact.

We think this is better than any paint job we could imagine, and we bet he’s glad he didn’t go with the Midnight Purple.

Would you ever let someone do something like this to your favorite Nissan car?

The Nissan Sentra And Other Models Hit The Gym

Nissan Versa

There’s nothing wrong with inspiring yourself.  I mean, you can’t always rely on others to do it for you!  This is the lesson we can take from Nissan.  They recently decided to freshen up the look of the Nissan Sentra, Altima and Versa lines.  For this improvement, they took cues from their own work – that is, the refresh they gave their 2015 Nissan Murano and 2016 Nissan Maxima.

The move they are making is towards “sportier” models.  The change is intended to help the Sentra, Altima and Versa stay competitive while Nissan works on full changes to these models.

That adjective, “sporty,” has raised some eyebrows in the automobile community.  That’s because many times a move towards sporty means sacrificing space and comfort. But not this time, says Shiro Nakamuro, Nissan’s design chief: “We have the most roomy hatchback or sedan in the segment, so we don’t want to throw away our strengths.”

We at Bates Nissan are well aware of these strengths. Stop by for a test drive and let us introduce them to you today!