The UEFA Champions League is Europe’s most prestigious club soccer tournament and Nissan is its newest sponsor. This tournament is part of the Union of European Football Associations (UEFA) and marks the beginning of a four-year partnership between UEFA and Nissan.
One of the main reasons that Nissan pushed for this sponsorship was to increase its presence in Europe. It wants to outpace Toyota and Hyundai and become the top-selling Asian brand on the continent.
“European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the #1 Asian car manufacturer in Europe by 2016. We’re excited and very much looking forward to the new season kicking off at the UEFA Super Cup in Cardiff on the 12th August,” said Bastien Schupp, vice president, Marketing, Nissan Europe, in a statement.
Last year, Nissan sold 422,213 vehicles across Europe, less than 100,000 cars behind Toyota. The partnership, which extends from the 2014-2015 campaign through the 2017-2018 season, will also give UEFA another prominent sponsor that will help make them more viable across other international markets.
Are you a soccer fan? We here at Bates Nissan want to know: do you think Nissan’s sponsorship will help it become the top-selling Asian brand in Europe?